Hire Pay Per Click Expert
Web SEO Traffic is a market leader in designing, running and optimising Pay Per Click and SEO campaigns. We can help you achieve all of your Pay Per Click (PPC) and Search Engine Optimisation (SEO) goals, as well as helping you design and develop your brand identity via our website packages.
Whether you have an existing Pay Per Click account or are new to Pay Per Click marketing, contact us today for a FREE consultation and we will demonstrate how we can achieve your objectives; whether you want increased targeted visitors, a higher click though rate (CTR), a lower cost per click (CPC) or most importantly, an increased return on investment (ROI).
Web SEO Traffic have both the experience and expertise in internet marketing and have a proven track record in paid and natural search campaigns across the major search engines such as Google, Yahoo! and BING (formerly MSN).
Achieving the right results at the right price, our dedicated PPC and SEO account specialists will work with you to achieve your pay per click and/or search engine optimisation goals.
Contact us today to discuss how to improve your search engine marketing (SEM).
The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. PPC is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising. For example, with relatively inexpensive (some are even free) tools, you can determine which ads are generating sales or leads for your business. Beyond that, you can determine how much money you spent on a specific ad to generate a sale or a lead. By measuring what's working, you can aggressively advertise on terms that prove to be winners for your business while shutting down ads that don't deliver.
Just ask our Pay Par ClickClients
1. Advertise on a large number of relevant search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more. Read our article, How to find good keywords27 for more on this.
2. Build unique ads for each search phrase. It takes a lot more time to write a unique ad for each search phrase relevant to your business rather than creating one ad for all of your search phrases, but the extra work will definitely be rewarded. Ads that are aligned with the corresponding search term receive more clicks, which will mean more targeted traffic, and in some cases paying less per click (on Google Adwords) due to the intricacies of how the advertising is priced.
3. Send visitors to the most appropriate page of your website. If you place an ad for a specific product within your online store, don't send visitors to your homepage and force them to dig for what they just searched. This will frustrate your visitors and increase the chance that they'll hit the dreaded Back button.
4. Track your results. Spending money without measuring the return on your investment is not a good business practice. At the very least, consider installing the free tracking tools available through Google Adwords and Overture to measure which terms are delivering results for your business. Beyond that, consider using a 3rd party statistics tool with conversion analysis to compile the results of your various pay per click programs into one easy to manage interface.
Our reputation is our greatest asset. We pride ourselves on exceeding expectations and working hard to achieve the highest levels of performance in everything we do. Here are a few success stories to show you what we mean...
Imagine if you could advertise only to people who have actually expressed an interest in doing business with you. That's basically what happens whenever a prospective customer or client types a phrase into a search engine that's relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? Some of the results are ranked by the search engine's computers while others are simply paid advertisements from companies willing to buy their way to the top using pay-per-click (PPC) Advertising.
PPC is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.